Sunshine Network now offers the 'GMC Outdoors' program block Friday mornings
and Sunday late-night, with title sponsor General Motors Corp. promoting its
outdoorsy Sierra and Yukon vehicles.
GMC Outdoors airs from 10 a.m. to noon Fridays and 11 p.m. to 1 a.m. Sundays
on the Orlando, Fla.-based regional channel, which reaches 5.7 million cable
The block consists of fishing, boating, hunting and other outdoor shows. The
specific program titles include Addictive Fishing, Hunting
Adventures, Team Outdoors and Sportsman's Adventures.
In addition, GMC will sponsor a weekly 'GMC Outdoors' segment on Sunshine's
weeknight sports-news show, Nextel Florida Sports News. That segment will
be hosted by Rick Murphy, who also hosts Sportsman's