GM Buys Sunshine's 'Outdoors' Block

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Sunshine Network now offers the 'GMC Outdoors' program block Friday mornings
and Sunday late-night, with title sponsor General Motors Corp. promoting its
outdoorsy Sierra and Yukon vehicles.

GMC Outdoors airs from 10 a.m. to noon Fridays and 11 p.m. to 1 a.m. Sundays
on the Orlando, Fla.-based regional channel, which reaches 5.7 million cable

The block consists of fishing, boating, hunting and other outdoor shows. The
specific program titles include Addictive Fishing, Hunting
, Team Outdoors and Sportsman's Adventures.

In addition, GMC will sponsor a weekly 'GMC Outdoors' segment on Sunshine's
weeknight sports-news show, Nextel Florida Sports News. That segment will
be hosted by Rick Murphy, who also hosts Sportsman's