GM Drives Comcast-CBS VOD Deal

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Comcast steered an advertising deal with General Motors parked around six of CBS’ primetime shows available on the MSO’s video-on-demand service.

New episodes of CSI: Crime Scene Investigation, CSI: Miami, CSI: NY, NCIS, Numb3rs and Jericho are now available to Comcast’s digital-cable customers free-of-charge, but the programming includes a trio of 30-second spots -- one before, one after and one at the midpoint of the episodes.

Comcast digital-cable subscribers can view the programming -- which contains ads for the giant automaker’s GMC and Hummer brands -- for up to four weeks beginning the day after they premiere on “Black Rock.”

About two months ago, CBS and Comcast renewed their VOD agreement, but they modified terms that previously made some of the broadcaster’s programming VOD-accessible at a cost of 99 cents per episode in markets where there were CBS owned-and-operated stations. Comcast has long advocated free content for its customers supported by advertising as its preferred VOD model.

“Two years ago, people wondered how we were going to get top broadcast programming,” Comcast senior vice president and general manager of video services Page Thompson said. “This marks the latest step in that evolution, as we can now offer top CBS shows free to our customers. And you can feel confident that we’re talking to other networks about their content.”

Comcast On Demand continues to offer select NBC series fare in the network’s O&O markets for 99 cents per installment.

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