GMC TV To Launch Family-Friendly `G-Movies' Service

GMC TV will launch a new on-demand movie service featuring family-friendly and inspirational-themed programming, the network announced Monday.

G-Movies will launch with a library of 150 titles rated PG-13 or below like the bible-based animated series Pahappahooey Island; teen drama Much Ado About Middle School; and the Left Behind series of dramatic movies starring Kirk Cameron, said network officials. The service will most likely also feature GMC TV original movies and gospel play-based films.The actual launch date of the service was not available at press time.

"The ratings success of GMC's World Premiere Movies franchise has proven that there is a huge appetite for faith-driven films," said Charles Humbard, president and CEO of GMC TV in a statement. "With that in mind, we created G-Movies as an extension of the GMC brand. As we continue our commitment to expand production of our World Premiere Movies, G-Movies provides a win-win for our distributors and faith conscious consumers who enjoy this genre providing an opportunity for them to further enjoy quality, faith-friendly, family entertainment anywhere."

Dish Network will launch G-Movies to its subscribers via its Heartland Package and Blockbuster@Home instant streaming online and mobile service.

"DISH is leading the way with a growing lineup of networks and programs for households seeking value-based television," said Dave Shull, senior vice president of Programming at DISH in a statement. "G-Movies provides the best titles for families searching for entertainment that upholds their faith and values and offers uplifting programs every member of the household can enjoy."

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.