AT&T Corp. reached a deal with Cable Television Laboratories Inc. to use its Go2Broadband consumer-service-locator program to obtain cable service information and place orders with participating cable companies for its “CallVantage” voice-over-Internet-protocol service.
CableLabs’ electronic-commerce tool will assist AT&T in signing up potential VoIP subscribers and ensuring that they have access to the required high-speed Internet connections.
The news follows Thursday’s announcement that AT&T has expanded its VoIP rollout to 21 new markets and reached marketing agreements with Comcast Corp., Time Warner Cable, Cox Communications Inc. and Charter Communications Inc. to send potential VoIP subscribers to those MSOs if those homes do not have broadband connections.
“We have seen a strong response from customers who want this exciting new technology but don't have the required broadband connection,” AT&T senior vice president of Internet telephony Cathy Martine said in a prepared statement. “These new marketing agreements will help consumers to overcome that obstacle.”