GoldPocket Rolls Out in Canada

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GoldPocket Interactive said Bell ExpressVu has rolled out a wireless-messaging/interactive-TV application built around reality TV show Bell Making the Cut.

Subscribers can vote who will make the cut in the reality-based hockey game.

GPI said Bell Express is using its “StoryTeller,” “EM Connect Gold,” “ContentProducer” and “InFuse” applications, as well as its “EventMatrix Interactive Network.”