Golf Channel Drives Cable Record With Day Two Coverage Of Presidents Cup


The second day was better than the first when it came to Golf Channel ratings for its coverage of the 2011 Presidents Cup from Down Under.
Golf Channel's Nov. 17 presentation of the biennial event -- the U.S. defended the Cup against a team of non-European international stars, 19-15 -- averaged almost 1.51 million viewers, according to Nielsen data. That delivery was the event's best ever mark on cable, surpassing coverage over the years on ESPN (four days), TNT (eight) and Golf (two).
The performance came despite the 16-hour time differential between Melbourne, Australia and the U.S. eastern time zone.
Coupled with its coverage of Day One of the event -- 1.27 million watchers -- Golf averaged 1.39 million viewers over the first two days of the Presidents Cup. The average audience for the first two days of the event was up 123% from the last time the competition was played overseas - South Africa in 2003. Golf officials said viewership for Day Three and the Final Day of the Presidents Cup will be available when national ratings are released by Nielsen later this week.
The Nov. 17 telecast supplanted the prior night as Golf's top primetime average, according to network officials.