Jay Madara has been named chief financial officer for Golf Channel.
In his new role, Madara, 39, will be responsible for the overall financial management and direction of Golf Channel -- part of the NBC Sports Group -- including forecasting, annual budget, long-range planning, new business development, financial reporting and accounting, as well as administrative and facilities management, the channel said in a release.
He reports to Golf Channel President Mike McCarley.
NBC Sports Group is part of NBCUniversal, which is controlled by Comcast Corp.
Golf Channel's last CFO, Earl Marshall, ran the channel on an interim basis after former network president Page Thompson left in September 2010, ahead of Comcast's completing its merger with NBCUniversal. McCarley succeeded Marshall as president this past February.
Madara has been a long-time executive with Comcast, most recently as VP of business intelligence at Comcast Cable. He also served Comcast Cable as VP of financial planning & analysis and VP of finance at Comcast Spotlight, the advertising sales business unit of Comcast Cable.
A certified public accountant by trade, Madara began his professional career with Ernst & Young in Philadelphia.
He is a member of both the Pennsylvania Institute of Certified Public Accountants and the American Institute of Certified Public Accountants. He also is a Core Class Fellow of Leadership Philadelphia and a graduate of the FBI Philadelphia Field Office Citizens' Academy & Community Partnership Program.
A native of Reading, Pa., Madara earned a bachelor's degree from Temple University, where he graduated magna cum laude and also played for the school's baseball team. He will make the transition from the Philadelphia area to Golf Channel's Orlando, Fla., location with his wife and two daughters.