Golf Channel Nets Most-Watched 'Masters Week'


The 2012 edition drove Golf Channel's most-watched 'Masters Week' coverage ever.
Over the course of April 2 through April 8, Golf Channel averaged a 0.2 household rating and 197,000 watchers on average, according to Nielsen data. Network officials also said those deliveries also stood as the network's top performances thus far in 2012.
Golf holed its highest-rated 'Masters Week Tuesday' (up 12% from 2011), Wednesday (9%), Thursday (22%) and Saturday (50%). The latter was fueled by the network's most-watched Live From ever, as the program averaged a 0.9 rating and 876,000 from 9:30 a.m. to 3:30 p.m. on April 7, a 3% gain from the 2011 edition of Live From the Masters.
Bubba Watson, whose come-from-behind win in sudden death has captivated the sports world, was a surprise visitor to Golf Channel's Morning Drive set in Orlando on Tuesday. Originally scheduled to join the show by telephone, Watson, in his first, post-Masters public appearance, hid from the hosts Gary Williams and Erik Kuselias until he was introduced and then burst into the studio, where he recounted his his whirlwind day after returning home from Augusta. Watson also shared recollections of his thrilling playoff victory, as well as sentiments about family, friends, fellow players and becoming a father, which he had not shared publicly before.
Check out his interview here.