The Golf Channel will re-air the three-part bio of golfing legend Arnold Palmer twice on Sept. 10 in two, three-hour blocks (3-6 p.m. and 8-11 p.m.) in honor of Palmer's 85th birthday.
The documentary, which originally aired in three parts back in April--Arnie & his Army, Arnie & His Majors, and Arnie & His Legacy — was the Golf Channel's most-watched prime time original production. Arnie's Army was a reference to his legion of fans. Palmer is credited with helping turn a country club sport into one followed and enjoyed by the masses.
Palmer’s go-for-broke style and duel’s with then-up-and-comer Jack Nicklaus (similar to the Tiger Woods/Phil Mickelson rivalry a generation later) helped fuel early growth in TV ratings.
Golf Channel has also set up a dedicated page at GolfChannel.com for user-generated content--personal stories about the golfer's impact--to be used in a fourth part of the story, Arnie & Me, slated for air sometime next year.