Golf Channel Off To Record Fall Series Ratings Start


Continuing its year-long ratings moment, Golf Channel has expanded its viewership following the PGA Tour Playoffs.
The network has holed the best-ever start to the so-called Fall Series, buoyed by record ratings at last week's Open. The most-watched Fall Series event in network history, The Open, which featured a first-ever appearance by Tiger Woods in the tournament that was won by Bryce Molder in a six-hole playoff, averaged 727,000 viewers, up 165% over last year's year event's 210,000 mark, according to Nielsen data. The tournament scored a 0.7 household ratings average, the highest-rated Fall Series event ever, with the last two hours of the playoff peaking at a1.0 rating.
For its part, the Justin Timberlake Shriners Hospitals for Children Open scored with an average of 354,000 watchers, making it the second-most-watched Fall Series tourney.
Through the first two events this fall, average viewership for the Frys and Timberlake tourneys was up 235% to 540,500 from 161, 500 for the initial pair of tournaments in 2010 - the McGladrey Classic and Viking Classic, which drew 193,000 and 130,000 watchers, respectively.