Golf Channel will take its first swings on the radio next week.
The NBC Sports Group service had reached an agreement to air its news, instruction and original programming in various dayparts on SiriusXM PGA Tour Radio (XM channel 93, Sirius channel 208).
Deal terms were not disclosed.
"Golf Channel on SiriusXM PGA Tour Radio" will debut Monday, Jan. 6 with a simulcast of Morning Drive from 9 a.m.-11 a.m. ET. In addition to the network's morning show, SiriusXM will air news program Golf Central; instruction fare, including The Golf Fix, School of Golf and Golf Channel Academy; and the network’s primetime original series like Feherty and In Play with Jimmy Roberts.
“Radio is a natural extension as Golf Channel continues to expand,” said Mike McCarley, president of Golf Channel. “Our increasingly loyal viewers are watching in record numbers, so partnering with SiriusXM will not only make Golf Channel’s high-quality programming available to our devoted audience through a new medium, but also introduce SiriusXM listeners to Golf Channel programming through a SiriusXM PGA Tour Radio channel that is undergoing a transformation with some of the most interesting names in golf as part of its new lineup.”
Noted Scott Greenstein, SiriusXM’s president and chief content officer:“Golf Channel showcases an outstanding array of programming and talent, and its yearly growth in viewership is a testament to that quality. SiriusXM is very excited to deliver some of their best content to our nationwide audience. We continue to build our SiriusXM PGA Tour Radio channel to offer the very best audio entertainment experience available to anyone and everyone who loves the game of golf, and our collaboration with the Golf Channel is another strong step in that direction.”