Golf Looks at Woods-Nike Pairing - Multichannel

Golf Looks at Woods-Nike Pairing

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The Golf Channel will air a 30-minute special looking at the relationship between Tiger Woods and Nike Inc.

Equipping a Tiger, which will air Sunday at 10 p.m. EST, will look at how the partnership has affected the marketing and merchandising of golf equipment and of the sport itself.

The show will feature interviews with Woods, Nike CEO Phil Knight and other Nike executives.

It will also include behind-the-scenes footage of Nike’s golf-product-development process, showing how Woods is personally involved with his apparel line and how he provides input on ball and club design.

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