Golf Channel, coming off the most-watched year in its 17-year history, teed off the 2012 PGA Tour season by recording the highest-rated and most-watched opening round of the Hyundai Tournament of Champions since the network began covering the event in 2007.
Golf Channel's first-round coverage on Friday from Hawaii garnered a 0.7 household rating and 705,000 average viewers, according to Nielsen data. That was up 27% over last year's previous best and more than 50% better than any previous opening round of this event on Golf Channel.
Golf Channel has televised more than four hours of live coverage each day of the first three rounds, much of it in primetime, from the picturesque Plantation Course in Kapalua, Maui, Hawaii.
Coverage of the final round of the Hyundai Tournament of Champions -- the first scheduled Monday finish for this tournament -- begins today at 3 p.m. (ET), with an hour-long version of Golf Central Pre Game, followed by live tournament coverage from 4-8 p.m.