The Coca-Cola Co. has signed on as a sponsor of soccer network GolTV.
The soft-drink maker is presenting Sabor a Gol,weekly five-minute segments showing the week’s best goals from local and international leagues and tournaments from around the world.
During the countdown of the top 10 goals, GolTV will also showcase a history-making goal or a recent one made by the Mexican national team, also sponsored by Coca-Cola.
Sabor a Gol airs on GolTV Fridays at 8:50 p.m. and 1:20 a.m. (EST).
In other GolTV news, the network is running an interactive campaign from July 22-Aug. 26 that will let viewers choose the game they want the service to air.
Viewers will be able to select a major match from a list of five of this year’s key tournaments by casting their vote online (www.goltv.tv) or calling 1-866-64-GOLTV. Voting will occur every week between Wednesday and Friday at 3 p.m., when the votes will be tallied. The winning match will then air at 9 p.m. the following Friday.