GolTV Nets Top Demo Mark with Argentina-Brazil


GolTV scored big with its coverage of the FIFA friendly between Argentina and Brazil.
The hybrid soccer service, which serves English- and Spanish-language feeds of its futbol presentations, saw its rating among the key persons 18-to-49 demo grow 30% higher on June 9 than its previous best FIFA game.
The match - Argentina and the world's top player Lionel Messi scored a hat trick to key a 4-3 win over rival Brazil - played before more than 81,000 fans in MetLife Stadium in East Rutherford, N.J. last Saturday.

"The strong performance of this match not only demonstrates the growing popularity of international soccer, but the deep loyalty and interest in the Argentinean and Brazilian national teams and leagues among GolTV viewers," said GolTV COO Rodrigo Lombello in a statement. "Soccer from Argentina and Brazil will serve as anchors to the GolTV lineup for the next several years leading up to the 2014 World Cup, which will be played in Brazil. This enables the network to offer viewers access to some of the world's most exciting and passionately played soccer."

In addition to offering national team matches, GolTV delivers exclusive league action from each country. Brazilian play includes matches from the highly competitive Brasileirão and Campeonato Paulista, while Argentinean games include the weekly "Clasico" from the Argentine Football Association. The network also airs a weekly highlights show for league play from each country, Foot Brazil and Fútbol Argentino.

GolTV, among other properties, also holds the rights to the Bundesliga, Germany's top circuit.