GolTV has put coverage of the U.S. Open Cup in the back of its programming net.
The hybrid soccer channel that airs in both English and Spanish reached a three-year agreement with the U.S. Soccer Federation to air the Lamar Hunt U.S. Open Cup's championship match through 2014. Financial terms were not disclosed.
The final of the 2012 Lamar Hunt U.S. Open Cup, the oldest national soccer tournament in the U.S., will air live Wednesday, August 8 at 9 p.m. (ET), when the three-time defending champion Seattle Sounders FC faces off against Sporting Kansas City at Livestrong Sporting Park in Kansas City, Kan.
Known then as the National Challenge Cup, the U.S. Open Cup was first played in 1913 and is open to teams at all levels in the States, from amateur sides to the Division I professional teams of Major League Soccer. All told, 64 teams competed in the final stages of the 2012 tournament, with the winner to add its name to the Dewar Cup and earn a spot in the 2013-14 CONCACAF Champions League. Teams from MLS have won 15 of the last 16 U.S. Open Cups.
"Acquiring the broadcast rights to the final of the U.S. Open Cup through 2014 is an important milestone for GolTV as we continue to offer our passionate viewers more soccer content than any other network," said Rodrigo Lombello, COO of GolTV, in announcing the acquisition. "With concerted efforts to expand our portfolio of matches from the Americas, we are tapping into one of the fastest growing markets, as the popularity of the sport in the U.S. continues to reach new heights."