Good-Bye, GigaPower...Hello ‘AT&T Fiber’

AT&T unveils new umbrella brand it announces plans to expand gigabit service to 11 more metros
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AT&T said it will deliver gigabit service to 11 more metro areas as it also drops the “GigaPower” name and starts to employ a new umbrella brand --  AT&T Fiber.

The additional metros that will get 1-Gig from AT&T Fiber include Gainesville and Panama City, Fla; Columbus, Ga.; Central Kentucky; Lafayette, La.; Biloxi-Gulfport and Northeast Mississippi; Wilmington, N.C.; Southeastern Tennessee and Knoxville; and Corpus Christi, Texas.

AT&T said the expansions increase its commitment to bring gigabit service to parts of at least 67 metros, and expects to have 45 of them online by the end of 2016. AT&T Fiber service is already deployed in 29 metro areas spanning 3 million “locations,” the company said, noting that it’s on track to exceed 12.5 million locations planned by mid-2019.

“Customer demand for high-speed connectivity is exceeding even our high expectations. Today we’re also introducing the AT&T Fiber umbrella brand, which lets us bring ultra-fast internet to even more residential and business customers through a mix of the latest network technologies,” David Christopher, chief marketing officer of the AT&T Entertainment Group, said in a statement.

AT&T said the new AT&T Fiber brand includes, but isn’t limited to, the former AT&T GigaPower network.

“We will announce additional network technologies and products in our AT&T Fiber umbrella brand in the near future,” the company said. Last month, AT&Tintroduced Project AirGig, an emerging platform that is designed to deliver low-cost, multi-gigabit wireless Internet speeds backed by power lines.

The brand change also comes as AT&T sunsets Internet Preferences, a targeted Web advertising program it has been using in tandem with its lower-cost 1-Gig broadband service tiers. 

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