NBC's Saturday-morning 'Discovery Kids on NBC,' the last of the
broadcast-television networks to premiere its kids' shows, got off to a strong
ratings start.
NBC and Discovery Networks U.S. said the kids' block averaged a Nielsen Media
Research 0.5 rating among children aged six through 11, soaring 67 percent Oct.
6 versus a year ago, when Discovery was not involved in programming or ad sales
for that block.
NBC called that premiere performance 'solid.'
Looking at the ratings race in other ways, the networks reported that NBC
averaged a 0.6 rating among kids two through 11, up 100 percent from last fall,
and that the 'Peacock Network' posted a 1.5 Nielsen household rating to rank
third in the Saturday-morning kids' race -- behind Kids WB and Nickelodeon but
ahead of CBS, Fox, Toon Disney and ABC Family.
Discovery Kids on NBC consists of six new series, including such adaptations
of Discovery Networks fare as Croc Files (inspired by Animal Planet's
Crocodile Hunter), Prehistoric Planet (inspired by Discovery
Channel's Walking with Dinosaurs) and OperationJunkyard
(based on The Learning Channel's Junkyard Wars).
Croc Files scored a 0.6 among kids six through 11, versus Operation
Junkyard's0.4 and Prehistoric Planet's0.2.
