GoodLife Television Network said Monday that president Squire Rushnell
resigned and has been replaced by Lawrence Meli, a former executive at
international versions of National Geographic Channel.
Rushnell had helmed the 'boomers-and-over-targeted' network since 1996, when
it was known as Nostalgia Television.
Earlier this year, his nonfiction book, When God Winks, was published.
It has gone into a second printing, and he plans to work on a sequel, vice
president of marketing and affiliate relations Anne Standish said.
GoodLife said Meli has more than 20 years of cable-programming experience,
including helping to launch regional sports service SportsChannel and New
England Cable News.
Meli, whose title is president and chief operating officer, said he has begun
a thorough look at GoodLife's programming and packaging in an effort to try to
significantly increase distribution next year.
GoodLife claims about 12 million cable subscribers, with a mix of full-time
and part-time carriage, and it has added about 3 million this year alone, Meli
He added that Americans are putting more emphasis on the family since Sept.
11, and they could be looking for more 'wholesome' programming. 'We could
hopefully be a go-to network for that,' he said.
GoodLife also said Monday that it has acquired a new package of old TV series
from Warner Bros. Domestic Cable Distribution. Meli said the deal actually was
struck a while ago, and it has added such series as Maverick, Mayberry
RFD and The FBI to GoodLife's lineup.