Turner Sports Sales has signed New Balance Athletic Shoes Inc. as the
'official athletic shoe' of the 2001 Goodwill Games, due on Turner Network
Television from Brisbane, Australia, Aug. 29 through Sept. 9.
As part of its buy, New Balance will get category exclusivity, venue signage
throughout the 12-day event and on-air presenting sponsorship of the triathlon.
It also will sponsor tie-in vignettes to run across TNT, TBS Superstation and
three Cable News Network services.