Las Vegas— Google, the dominant search service on the Web, on Friday was poised to announce an expanded push into video services, including supplying programming from the CBS Television Network and the National Basketball Association.
The moves would be Google’s first into paid video content.
The deals with the CBS and NBA were believed at presstime to be nonexclusive, but would allow Google to sell downloads of such popular shows as CSI: Crime Scene Investigation, Late Show with David Letterman and King of Queens for $1 or $2 each, in the manner that has been announced in recent months in similar download deals that CBS already made with Comcast Corp., NBC Universal with DirecTV and ABC with Apple Computer Inc., makers of the iPod.
Plans to turn the Google Video service — which currently provides access mainly to movie clips produced by Internet users — into a broader marketplace of high-quality video content, akin to Apple’s iTunes Music Store, were expected to be outlined at 7 p.m. Eastern time Friday. That’s when Google co-founder Larry Page was set to address attendees of the International Consumer Electronics Show here in a keynote address.
An expanded service could include movies, other TV shows and sporting events, on both a free and paid basis. The stage had been set for Page’s address with announcements earlier in the show that indicated Google was on the cusp of accelerating its push into providing video services to desktop computers, portable machines and mobile phones.
Motorola Inc., the big maker of cell phones, said it was going to make it easy to get content from Google and its chief rival, Yahoo, through its phones.
Motorola said it would outfit some of its wireless sets with search windows from Google and Yahoo.
Separately, Intel Corp., the largest maker of the microprocessors that are the brains of personal computers, said it would work with Google to improve technology that would allow faster search of video content.
Early reports on Google’s deals with CBS and the NBA appeared in The Times of London and The Wall Street Journal, before Page’s speech.