Google Looks to Sell TV Ad Inventory

Programmatic technology automates some processes

Google, which dominates the online advertising world but has failed in attempts to crack the TV market, says it is adding traditional TV inventory to its ad buying software.

Google's DoubleClick Bid Manager will have inventory from Google Fiber and partners clypd and WideOrbit.

TV networks have been very careful about letting their ad inventory out into automated systems over which they have little control. And they’ve balked at approaches by Google in the past.

But in a blog post Google optimistically spelled out the benefit of doing business its way.

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