Google’s Menu Of Chromecast-Ready Apps Expands

More Than 400 Apps Now Optimized For $35 Streaming Adapter
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More than 400 apps are now Google Cast-ready, meaning that they are optimized for the popular $35 Chromecast adapter, which lets users send streaming video, games and other content from mobile devices to the TV screen.

The number of Chromecast-optimized apps have been ballooning following Google’s launch the Google Cast software development kit (SDK) in February. Google launched the Chromecast last July.  Last week, Google added more value to the Chromecast with the anticipated release of a “Cast Screen” feature that allows for Android device screen mirroring, though initially for select, Android models from Google, Samsung, HTC, and LG Electronics

Apps with “featured” status via the Chromecast include Watch ESPN, Netflix, HBO Go, Hulu Plus, Pandora, YouTube, DailyBurn, PBS Kids, MLB.TV, Crackle, MLS MatchDay, Rdio, Google Play Movies & TV, Google Play Music, Google+ Photos,  Songza, Red Bull TV, Vevo, Plex, PostTV, Viki, RealPlayer Cloud, Crunchyroll, BeyondPod, Avia, and Revision3.  Others on the Google Cast list include Flipps, BBC iPlayer, Dailymotion, PlayOn, FunnyOrDie, Player FM, PlayOn, Vudu, JunctionTV, France 24, Pluto.TV, Cox7 Arizona, Telegraaf TV, and Vodafone TV, among several others.

That number is expected to expand. Last month, in tandem with the introduction of the coming Android TV platform for smart televisions and streaming media players, Rishi Chandra, the director of project management for Chromecast, said more than 6,000 registered developers are in the process of building about 10,000 Google Cast-based apps.

That will amp up competition with Roku, which launched its most direct Chromecast competitor, the $49.99 HDMI-connected Streaming Stick, in March. Roku’s platform currently supports more than 1,200 apps/channels, including authenticated apps such as HBO GO, Watch Disney, WatchESPN, and Time Warner Cable’s TWC TV.

Roku has shipped about 8 million devices in the U.S., but has yet to release any international shipment figures. Google has not released any specific shipment figures for the Google Chromecast. Last week, Parks Associates said Roku was the best-selling streaming media player in the U.S. last year, accounting for 46% of purchases in the product category.