Crown Media Holding’s Hallmark Channel and Google announced an agreement that will allow advertisers to buy advertising time on the network and the Hallmark Movie Channel through the Google TV Ads platform starting in early 2009.
The amount of ad inventory on the Hallmark networks available through Google’s service will be “at our discretion” and determined on a case-by-case basis, said Hallmark spokeswoman Jaime Saberito.
Google launched TV Ads earlier this year with Dish Network’s local avails on 96 networks. The search giant has also signed deals with NBC Universal -- which will offer an unspecified amount of inventory on Sci Fi Channel, Oxygen, MSNBC, CNBC, Sleuth and Chiller -- and Bloomberg Television.
Google TV Ads provides auction-based pricing and is supposed to let advertisers pay only for actual impressions delivered to their ads. In addition, Google promises to deliver second-by-second viewing metrics within 24 hours.
“The Google TV Ads platform will allow more advertisers to access the network’s acclaimed roster of family-friendly programming -- entertainment that audiences cherish during the holidays,” said Hallmark Channel executive vice president of ad sales Bill Abbott in a statement.