Googling TV Ads


Michael Steib, 30


Michael Steib has come a long way in a very short time. At just 30 years old, he is now in the unique position of leading the Internet search giant Google into the television advertising business.

“Google is partnering with leading television and multichannel companies to make TV ads even more relevant to viewers,” said Steib, director of TV ads. “Through technology, we can bring the advantages of Internet advertising to television.”

An inventor with two digital-media patents to his name, Steib started his career at McKinsey & Company, spending two years as a management consultant. He then joined Walker Digital and spurred the launch of new media business.

Those efforts led Steib to NBC Universal, where he served as vice president in the business development group. For four years, he was part of a team that closed nearly $20 billion in mergers and acquisitions.

Steib later became general manager of strategic ventures. During his tenure, he founded and led operations for two digital ventures: NBBC (the National Broadband Company), a marketplace for digital video syndication, and NBC Weather Plus, the first all-digital broadcast television network. NBBC competed with Google by distributing programming to various Internet sites, and NBC Weather Plus was named NBC Universal’s “GE Imagination Breakthrough of 2004.”

Steib arrived at Google in January 2007 as director of Google TV Ads, which is an enhanced system for buying, selling, measuring and delivering television ads.