Gotuit Enters the Ring On-Demand


Gotuit Media Corp. and Cedric Kushner Promotions Inc. are teaming up to bring boxing to the video-on-demand world.

Under terms of the deal, Gotuit will use its on-demand technology and services to dramatically enhance the entertainment value of more than 1,000 hours of archive footage from CKP subsidiary Big Content's boxing library.

"We're pleased to be working with Cedric Kushner Promotions to bring the most comprehensive boxing content to cable operators, allowing them to deliver boxing's greatest performances on-demand to their digital subscribers," Gotuit president Mark Pascarella said in a prepared statement.