Gotuit Inks IRIS Deal


Gotuit Media Corp. reached a deal with IRIS Distribution that will add music videos and live concert footage to its “Gotuit Music On Demand” video-on-demand service.

Digital-music distributor and service provider IRIS represents more than 150 independent record labels, including Chemikal Underground, Fat Possum Records, Ghostly International, K Records, kranky records, Transdreamer Records, Megaforce Records, Ropeadope and SCIFidelity Records.

Artists on those labels include The Black Keys, Built to Spill, Burning Spear, Charlie Hunter, Clutch, The Delgados, Le Tigre, Matthew Dear, Mirah, Modest Mouse and Out Hud.

“Gotuit Music On Demand is a powerful distribution channel for our label partners, which are excited about leveraging new technologies, such as VOD, to extend their brands and gain more exposure to new fans," IRIS president Matt Laszuk said in a prepared statement.