Grande, TV Guide Strike a Deal

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Gemstar-TV Guide International Inc. cut a deal with Texas operator Grande Communications that will see Grande roll out TV Guide Channel and Gemstar’s TVG horse-racing gambling channel.

Grande, which currently uses both Gemstar’s TV Guide Interactive IPG and Scientific-Atlanta’s SARA IPG, also agreed to launch Gemstar’s new i-Guide IPG on systems that currently use TV Guide Interactive.

Grande, which had been using Tribune Media’s Zap2It scrolling guide on some systems, will replace the Tribune Guide on those systems with TV Guide Channel, a Gemstar spokesperson said.

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