Independent film distributor Gravitas Ventures has launched a $4.99 subscription video on demand platform, GravitasMovies.com.
The platform is up live as of Tuesday, offering users the requisite seven-day free trial.
Gravitas is streaming more than 1,000 titles from its library, commercial-free. The company said it already has an integration deal with Comcast’s X1 platform. The service is app-supported within Apple TV and iOs devices, Roku, Amazon Fire TV and Android devices.
Gravitas is getting into the subscription video game as other SVOD niche platforms catering to film enthusiasts exit—notably, WarnerMedia’s FilmStruck and Fandor.
"We have assessed the landscape of SVOD offerings for independent films and we believe the volume of selection set us apart. Other companies have hundreds and we have thousands," Gravitas president Michael Murphy told MCN.
"We release approximately 400 new films every year so the refreshing of the offering is something we are uniquely set up to do well to continue to provide value to subscribers," he added. "VOD and its many models are ever-changing and we are still in the 3rd inning of a decades long evolution."
Notably, Gravitas already distributes its movies on AVOD platforms including the Roku Channel and Pluto TV.
"Certain films in our library will continued to be made available with our AVOD partners. We aspire to find audience for our filmmakers and their films and wherever we can," Murphy said. "AVOD continues to be part of our plans via Tubi, Pluto Roku, Amazon and other partners. We are also always on the look out for new opportunities and partners in AVOD.
"Long term the largest representation of our library will be via Gravitas Movies (SVOD)," Murphy added. "Offering consumers a thousand or in time thousands of recent films and documentaries is a tremendous value for consumers wanting something new, thought provoking and oftentimes exclusive soon after a film festival debut."
News of GravitasMovies.com was first reported in Variety.