Gray Gets VP Stripes at IFC


The Independent Film Channel has promoted Elektra Gray to vice president of consumer public relations.

Gray had been director of PR.

In her new role, she will be responsible for establishing comprehensive, consumer-oriented communications plans to ensure consistent messaging of the IFC brand across numerous external audiences, along with acting as PR counsel to the network’s general manager and senior staff and continuing to work in close conjunction with its corporate and trade publicity teams.

She reports to Rainbow Media Holdings LLC senior VP of corporate communications and marketing Ellen Kroner.