Looking to build on its first-quarter ratings momentum, Great American Country will roll out an expansive original programming slate throughout this year.
The Scripps Interactive service, which scored a 23% rise among its target 25-to-54 audience during the recently completed first quarter, is scheduled to debut 150 hours of new original fare in 2014, including the premiere of Highway Cowboys and the import of Junk Gypsies from sister service, HGTV. Both shows will bow in July.
Set in the wilds of the Lone Star State, Highway Cowboys is on the trail of a deadly epidemic sweeping through cattle country, as wayward livestock become a lethal threat when they wander on to the highways and byways . Over the course of 14 hour-long episodes viewers can discover how these modern day cowboys go about their business.
“Highway Cowboys is a lively, exciting series that is beautifully shot and features heroic characters,” said Steven Lerner, senior vice president of programming and development for Great American Country, HGTV and DIY Network. “It celebrates an American way of life that appeals to our viewers, who are hard workers themselves and have strong American values.”
Great American Country, which will be part of Scripps’ upfront presentation to advertisers in Chicago on April 9, is also adding fresh installments and its own production perspectives to Junk Gypsies. The show is officially joining the network's lineup this summer, after it previously ran encores of the episodes that premiered on HGTV.
The self-proclaimed Junk Gypsies are Amie Sikes and Jolie Sikes, who combine rebellious, independent spirit with a unique, funky style, out on a mission to convert discarded trash into something unexpected and fun. Over eight half hours, the duo will apply their unique design outlook to running their flagship Junk Gypsy Store, launching a line of teen furniture and opening an inn in small-town Texas, all while raising busy families.
"Junk Gypsies is yet another example of how our viewers gravitate to our programming focused on authentic and uniquely American experiences surrounding home, family, travel, food, hobbies and the like,” said Lerner. “These series are just two in our lineup aimed at reaching a desirable consumer segment – those who have an unwavering pride for country and the lifestyle associated with it, and who have disposable income to boot.”