Dismissing the notion that the subscription streaming business has become saturated, at least at the global level, Digital TV Research said that gross SVOD subscriptions increased by 139 million in 2018 to 508 million, a 38% uptick.
According to the research company, the net subscriber count—what’s left after churn is considered—was up by 31%, or 83 million subscribers.
The average SVOD subscriber paid for 1.43 SVOD subscriptions at the end of 2018, up from 1.05 in 2010, Digital TV Research said.
More than a fifth of the world’s TV households had at least one SVOD subscription as of the end of last year
“China and the U.S. together accounted for 63% of the global total in 2018,” said Simon Murray, principal analyst at Digital TV Research, in a statement. “China overtook the U.S. in 2018 to become the gross SVOD subscription leader. China added nearly 60 million subscriptions in 2018 alone, with the US up by 27 million (despite its relative maturity). India nearly doubled its subscription base.”