Well-known and well-regarded media analyst Brian Wieser is returning to his advertising roots as global president, business intelligence at ad powerhouse WPP’s Group M media buying unit.
Wieser, who spent the past eight years as senior analyst covering media and advertising companies for Pivotal Research Group, has a long history in the advertising business. Prior to Pivotal, he was EVP, global director of forecasting for Interpublic’s Magna Global and CMO for Simulmedia. He has also served as an investment banker at Lehman Brothers and research analyst at Deutsche Bank, covering entertainment and cable.
In his new role, which begins next week, he will report to Group M Global CEO Kelly Clark and will collaborate with GroupM’s agencies and WPP’s broader network to gather, analyze and distribute marketplace intelligence and give clients insights on markets, audiences, partners and platforms, and supply and demand dynamics.
“We are thrilled to welcome Brian to our team,” Clark said in a press release. “He has deep understanding of economic and industry dynamics, consumer behaviors, media partners, and technology platforms. He is uniquely suited to create insightful analysis that will help our clients make marketing investment decisions.”
“There is no better opportunity to help shape the future of marketing and advertising than this role with GroupM and WPP,” Wieser said in a press release. “The entire advertising industry is dealing with the consequences of technology-driven disruption, and every day the rules for how brands go to market are being rewritten. For nearly eight years at Pivotal, I’ve been connecting with every corner of the market to evaluate how the major players are leading - or reacting - to this change. I’m excited to use this experience and insight at GroupM and WPP to help clients grow.”