GSN Hires Top Marketer


GSN has hired longtime entertainment executive Stephen Croncota as executive vice president and chief marketing officer.

Croncota, who had marketing and programming positions at E!, Style and Cartoon Network before working in the fashion industry, reports to GSN CEO David Goldhill.

GSN's Stephen Croncota

The top marketing post at the network had been vacant for several months after former top marketer Dale Hopkins became EVP of affiliate distribution at the 75-million-subscriber network, which is owned by DirecTV and Sony Pictures Entertainment.

Goldhill said in a release: "Stephen has demonstrated an ability to take brands to their next level, and maximize their relevance across multiple platforms. As we continue to grow our ratings and original programming, Stephen will play an essential role."

Croncota said in the release: "I'm very excited to be joining the great team at GSN, and to get the chance to build upon what's already a robust foundation. The brand holds a proprietary position in the worlds of gaming, competition and fun, across multiple media platforms -- and that's a powerful place to be. I look forward to helping create and promote breakthrough entertainment at GSN, and aggressively growing our audience, brand and market."

Earlier in his career, Croncota was SVP of marketing for E! Entertainment Television and then SVP of programming for Style, also at E! Networks, where he oversaw the launch of a dozen new series, GSN said. 

Before joining E!, Croncota was SVP and creative director at Cartoon Network. He then held the same title at Warner Bros., where he was charged with creating new revenue streams by extending the intellectual properties of Cartoon Network into new distribution channels.

Later he was chief marketing officer for Versace in Milan, Italy, reporting to Donatella Versace. And he was marketing director of Details magazine at Conde Nast, where he oversaw all marketing and promotion for the magazine's launch and its first three years, GSN (formerly Game Show Network) said.