GSN is partnering with 150 bars in 10 cities to hype Ballbreakers, which tracks amateur pool sharks competing for a $20,000 prize.
Each of the bars will display Ballbreakers coasters, napkins, “Battle of the Bars” posters and other marketing materials. Each tavern will also pick a player to compete at the main bar event in each location.
Ballbreakers sponsor Brunswick Corp. will also promote the series by placing table tents touting the program and a sweepstakes in more than 330 retail locations.
The Ballbreakers bar events break July 8 in Atlanta and conclude in Sacramento, Calif., Aug. 6.
GSN will also run 80 spots touting the program and Brunswick.