Rentrak said it has notched a deal to provide TV ratings and VOD measurement capabilities to Game Show Network, claiming the deal will help the network make more efficient ad buys for its clients.
“GSN consistently ranks within the top 25 percent of all broadcast and cable networks and Rentrak ratings information provides us the ability to highlight the unique quality of our audience,” GSN’s VP, research strategy, Michael Michell, said in a statement. “Rentrak’s granular TV measurement service will play a key role in supporting our research needs across the board.”
“We are excited to have GSN subscribe to our TV services and we look forward to helping them advance their business,” added Chris Wilson, Rentrak’s president of national television.
Notably, the deal comes almost a month after Rentrak teamed with Visible World subsidiary AudienceXpress to establish a “data-rich” programmatic TV ad platform.
Rentrak said its TV ratings service gathers data from more than 30 million TVs and VOD viewing across more than 117 million televisions in the U.S. and Canada.