GSN and TV Guide have created video-on-demand promotional campaigns to highlight the on-demand category.
The network has produced exclusive VOD programming outlining the journeys of each of its 11 World Slam tour winners in their respective markets. World Slam is a documentary -- based on the education-oriented “Get Schooled Tour” and hosted by former American Idol finalist Kimberley Locke -- set to air Sept. 10.
The World Slam VOD vignettes were created in order to boost interest in the show and to provide local VOD content.
The VOD offering features each of the 11 winners individually and offers bonus material not included in the documentary, such as winner interviews, game highlights, local-ad sponsorships, comments from operators and government officials and a summary of events
On-demand network TV Guide SPOT is partnering with Comcast Corp., Time Warner Cable and Bright House Networks in September and October to drive VOD tune-in.
The MSOs are executing 30-day, co-branded watch-and-win promotion “Make Your Own Movie Sweepstakes.” Customers will be sent to TV Guide SPOT’s “Best Pics” page to find out about entry. Two grand-prize winners will be able to make their own movies in Los Angeles.