GvsE Powers USA to Top of July Ratings


Helped by a little boost from the premiere of its quirky
series GvsE, USA Network was tops in the July primetime ratings for basic cable.

USA posted a 2.4 rating, the same number it tallied a year
ago, according to Nielsen Media Research data supplied by Turner Entertainment Research.
Turner Network Television and Nickelodeon tied for No. 2 in primetime. TNT and Nick were
each down 10 percent, to a 1.8 from a 2.0 for both networks.

In third place, TBS Superstation and Cartoon Network also
tied, with a 1.7 rating. TBS was down 6 percent, from a 1.8, while Cartoon Network was

USA got a lift in July, in part from its launch of the
original series GvsE on July 18. The show garnered a 2.7 rating, 42 percent more
than that time period averaged in the previous quarter. The GvsE launch attracted
the largest audience of any of the new basic-cable series premieres this summer.

TNT's original movie The Hunley was basic
cable's highest-rated movie for July. Its July 11 premiere registered a 4.2 rating,
or 3.2 million households. During its eight broadcasts on TNT, the Civil War drama was
watched by 24.9 million different people and delivered 12.8 gross rating points, or 9.7
million homes, according to Turner.

The biggest primetime ratings gainers in July were:
Courtroom Television Network, up 300 percent to a 0.4; Fox News Channel, up 200 percent to
a 0.6; MSNBC, up 100 percent to a 0.6; and MTV: Music Television, up 38 percent to a 1.1.

Last week, Court TV announced that Comcast Corp. was adding
the channel to its lineup for 330,000 subscribers in Baltimore, Harford and Howard
counties in Maryland, effective Aug. 1. One of Court TV's primetime centerpieces, the
off-network series Homicide: Life on the Street, was shot in Baltimore. Homicide
will air exclusively on Court TV this fall, when NBC no longer airs the show.

The all-news channels got a boost from their coverage of
the deaths of John F. Kennedy Jr., Carolyn Bessette Kennedy and Lauren Bessette. Cable
News Network did a 1.0 primetime ratings, a 25 percent increase from a year ago.

The biggest ratings losers in primetime in July were: Fox
Family Channel, which has dropped 47 percent, to a 0.8; CNBC, down 33 percent to a 0.4;
Headline News, down 33 percent to a 0.2; and FX, down 22 percent to a 0.7.

In total day for July, Nick was No. 1, flat with a 1.6
rating, Cartoon Network ranked No. 2, with a 1.2 rating, up 9 percent from a year ago;
followed by TBS, with a 1.1, up 10 percent.