In the wake of NCTA – The Internet &Television Association’s announcement that it has canceled its annual trade show, the biggest peripheral events tied to it are soldiering on.
NCTA announced its decision to sunset INTX – The Internet & Television Exposition Wednesday, canceling the previously planned events scheduled for April 22-26 in Washington, D.C. and for 2018 in New Orleans.
NCTA said it hasn’t yet determined what costs it will incur for the shutdowns associated with securing convention center space, hotel rooms and other expenses.
Other organizations have tailored events to coincide with the INTX Show, like the Cable Center’s Hall of Fame and the Cable Pioneers. Cable Center marketing and communications manager Emily Gibson said that while the Center has jointly hosted the Hall of Fame with NCTA, it won’t impact this year’s event.
“It’s unfortunate the show will no longer go on, but it will not change the Hall of Fame,” Gibson said.
Next year marks the 20th anniversary of the Hall of Fame, Gibson said, and a date and location for the event, along with the names of the 2017 honorees, is expected to be announced in the coming weeks.
The Cable Pioneers came off their own milestone – the 50th anniversary – at last year’s Boston INTX Show. The chairman of that dinner, Buford Media CEO Ben Hooks, said the 2017 gathering will go on without a hitch.
“I continue to stay in touch with the Pioneer Board and it's clear the Annual Pioneer Dinner will go on as it has for the past 50 years,” Hooks said in an e-mail message. “The annual Pioneer Dinner attendance has steadily increased over the past several years in spite of the decline in the INTX Show attendance so I don't see this negatively having much of an impact on our dinner.”
NCTA had sponsored the annual Vanguard Awards at the INTX Show and spokesman Rob Stoddard said the organization is still evaluating its options.
“The Vanguards have been popular for many years,” Stoddard said. “Common sense would tell you that we will now need to look at alternatives for venue and timing. That creates some opportunities in how the awards are presented, what that ceremony looks like and that’s certainly something we will take a deep dive into pretty soon.”