‘Hall Of Game Awards' Draws 1.4 Million Viewers

By R. Thomas Umstead
published

Cartoon Network's Feb. 25 inaugural Hall Of Game Awards telecast drew a honorable 1.4 million viewers, according to network officials.

The special, which honored the sports stars and moments of the past year, also posted double-digit audience gains among the network's key young male demos compared to the same period last year. The celebrity-studded, sports award and entertainment event posted a 29% increase among boys 6 to 11, a 57% gain among boys 9 to 14 and a 29% increase among boys 12-17, according to the network.

"This was a great first-time showing for us," said Stuart Snyder, president and COO for Cartoon Network in a statement. "We're grateful that audience response proved our instincts correct-that kids and boys would want to tune in-and to all the participants who helped us kick off a brand new, fun and exciting franchise."
Hosted by skateboarding legend, Tony Hawk, the Cartoon Network Hall of Game Awards featured appearances by First Lady Michelle Obama and pro sports stars, Kobe Bryant, Drew Brees, Terrell Owens and Venus Williams.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.