Hallmark Adds 50K Philly Subs - Multichannel

Hallmark Adds 50K Philly Subs

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Hallmark Channel has added some 50,000 subscribers on Urban CableWorks of
Philadelphia, a partnership with Time Warner Cable.

The rollout occurred May 31, with the family-oriented, general-entertainment
service now positioned on Urban CableWorks' channel 81.

The launch emanates from an agreement Hallmark reached with Time Warner in
December through which the MSO has been expanding its carriage of the service,
according to a network spokesman

Since the fourth quarter, Hallmark has grown its subscriber base on Time
Warner systems serving the San Diego; Minneapolis; Orlando, Fla.; Houston;
Charlotte, N.C.; and Dayton and Akron, Ohio, DMAs.

"This deal provides our subscribers with exceptional content from a brand
they already know and trust," Urban CableWorks general manager Regina Martin
said in a prepared statement. "Adding Hallmark Channel to our lineup extends our
commitment to offering our subscribers first-rate programming."

"We are excited to be working with Urban CableWorks to bring our quality
entertainment programming to their subscribers," Hallmark senior vice president
of distribution and service Ron Garfield said in a release. "This launch is
another important step for us as we continue to expand our distribution in major
markets."

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