Cheryl Koll has been named director, affiliate marketing for Hallmark Channel and Hallmark Movie Channel.
Koll had been director of business development for Technicolor Creative Services.
At the two networks, she will help to design and implement strategic and creative affiliate-marketing campaigns, including trade ads, direct-mail pieces and promotions. She will also oversee Hallmark’s affiliate Web site (www.insidehallmarkchannel.com) and work closely with all departments to provide strategic direction and marketing guidance.
She reports to vice president of marketing Anthony White.