Hallmark Channel Authenticated App Launches on Roku

Offers original movies, specials, day-after-air series episodes

Hallmark Channel Everywhere, the authenticated-viewing app from Crown Media Family Networks, has launched on Roku players and integrated Roku TVs. The app will enable viewers to watch a selection of the channel's original movies and specials, plus day-after-air episodes of daytime lifestyle show Home & Family and similarly delayed episodes of the channel's primetime scripted series. The app was created in partnership with Bottle Rocket's TV-everywhere platform AWE. Authenticated viewing is tied to a pay-TV subscription that includes Hallmark Channel. The app previously was available via Apple and Android-based devices, Apple TV and Amazon Fire.

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In a release, the channel's senior vice president, business development, Chad Harris said: “Demand for Hallmark Channel’s unique brand of family entertainment is at an all-time high and we are dedicated to meeting this demand and allowing our loyal viewers to connect with our brand whenever they want and in as many ways as possible. The launch of Hallmark Channel Everywhere on Roku is just the latest development in our ongoing strategy to provide pay-TV subscribers access to our content across the digital space.”