Hallmark Channel Brings Holiday Viewing Cheer To Saturday Nights


Hallmark Channel's telefilm Battle of the Bulbs flashed brightly with the Nielsens on Dec. 18.
The original movie, starring Daniel Stern and Matt Frewer, averaged a 2.3 household rating, nearly 2 million households and 2.9 million viewers on Saturday night, according to Nielsen data. The film, airing from 8 p.m. to 10 p.m., was screened by some 4.4 unduplicated viewers.
That made Battle of the Bulbs the highest-rated movie of the day among all ad-supported cable network and the eighth 2010 Hallmark Channel original holiday movie premiere to rank first for on its debut day, according to network officials.
A dozen Hallmark Channel original telefilms have reached over 20 million viewers this season, which officials said make the network the biggest holiday destination on cable and ranking it first on Saturday nights.
Together, Hallmark Channel and Hallmark Movie Channel have reached nearly 64 million viewers during holiday-to-date, Nov. 15 through Dec. 19.