Hallmark Channel Takes Saturday Night

Net Wins Primetime With 'Cove' Return, 'For Better Or Worse' Telefilm
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Hallmark Channel claimed victory as the highest-rated cable network on Saturday night behind the second-season premiere of Debbie Macomber’s Cedar Cove and original telefilm, For Better or For Worse.

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he sophomore-season opener of Cedar Cove on July 19 averaged a 1.6 household rating and 1.7 million viewers in the 8 p.m. hour, according to Nielsen data. Included in that total were 374,000 women 25 to 54, marking the series’ second-highest delivery among the network’s core demo and a 26% increase over its first-season average.  The two-hour series premiere averaged 2.6 million viewers last July.

Network officials said Cedar Cove, starring Andie MacDowell as a small-town judge and Dylan Neal as her love interest, amidst their family and friends, ranked as the top-rated cable program among women 18 to 49 (0.7 rating); women 25 to 54 (0.8); and total viewers (0.8). The program also placed second in with 1.36 million households and the 374,000 women 25 to 54.

For Better or For Worse, starring Facts of Life alumnae Kim Fields and Lisa Whelchel, became Hallmark Channel’s highest-rated and most-watched original movie of 2014 to-date, and cable’s top household-rated cable movie of the week and day, averaging a 1.8 household rating with 1.6 million homes. The telefilm performed well among key demos, making Hallmark Channel first among total viewers (0.9) and second with women 18 to 49 (0.8) and women 25 to 54 (0.9). The world premiere of For Better or Worse reached more than 3.0 million unduplicated viewers.

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