Hallmark Channel said Wednesday it is launching a high-definition version of the channel in February 2010.
Hallmark, which currently counts some 88 million subscribers, will also continue to deliver an SD version of the channel. Sister service Hallmark Movie channel is already available in HD.
"As more homes have high definition televisions, viewers are becoming more selective in their television program choices," said Hallmark Channel President Bill Abbott in announcing the new feed. "We're delighted to be providing our family-friendly programming in compelling high definition format to this growing audience."