Hallmark Channel now has its heart in the TV Everywhere game.
The family-friendly service is making its primetime series, lifestyle show Home & Family and a number of its original telefilms available to subscribers of over 200 authenticated MPVD affiliates, including Cox, Time Warner Cable, Bright House Networks and Verizon FiOS.
Video customers of 209 providers can check out an array of programming on the network’s new Hallmark Channel Everywhere app, accessible via iPhones and iPads, as well as Android-based smartphones and tablets. The app is now available as a free download on the App Store and Google Play Store.
Developed by Bottle Rocket using their AWE platform, Hallmark Channel Everywhere also will feature social and email sharing capabilities and a customizable watch list. Authenticated subscribers can watch episodes of Cedar Cove and new series Signed, Sealed and Delivered, the Emmy-nominated daytime show Home & Family, plus a rotating selection of Hallmark Channel’s original movies.
"Demand for Hallmark Channel’s signature mix of family friendly content has never been higher that enhance our fans’ experience with and access to our programming,” said Bill Abbott, president and CEO, Crown Media Family Networks. “The app, part of our active strategy to build our digital footprint, will not only benefit viewers but also enable our affiliate partners to bring greater value to their subscribers, while providing advertisers new opportunities to reach consumers.”
“We are very excited that Bottle Rocket’s AWE mobile video platform was able to play a key role in the launch of Hallmark’s TV Everywhere product.” said Scott Maddux, executive vice president of Bottle Rocket. “In addition to delivering a great mobile viewing experience, Hallmark producers also have new management tools to curate content in the app in real-time as well as new ad inventory including video, display and rich media ads.”