Hallmark Channel has booked a return trip to the Northpole for holiday season 2015.
Just a little over a week after Northpole bowed to the network's top audience of 2014, Hallmark Channel will again work with Hallmark Cards on Northpole, with the telefilm serving as a tentpole of its annual "Countdown to Christmas" programming gambit.
In the second iteration, Lori Loughlin, who stars in the network's When Calls The Heart series and Hallmark Movies & Mysteries' telefilm Sugar Cookie Murder will play a woman who receives some unexpected Xmas cheer and magic from a team of elves headed by the cheerful Clementine, a role reprised by Bailee Madison (pictured, right).
“Developing a hugely successful film in partnership with Hallmark Cards was a tremendous accomplishment and we look forward to creating an even more spectacular second installment with Northpole 2 by casting two of the network’s most beloved leading ladies, Lori Loughlin and Bailee Madison,” said Michelle Vicary, executive vice president of programming for Crown Media Family Networks.
The Nov. 15 premiere of Northpole averaged a 3.5 household rating and 4 million viewers, according to Nielsen data, to shined as Hallmark Channel's most-watched and highest-rated movie to date in 2014 among households and viewers, plus adults and women 25 to 54.