Hallmark Channel Rings in Strong Ratings with Holiday Telefilm Trio


Hallmark Channel continued its holiday tradition of scoring with the Nielsens via holiday movies.
A trio of telefilm premieres -- A Christmas Wedding Tail, The Case for Christmas and A Christmas Wish -- drew 8.9 million unduplicated viewers to the family friendly service last weekend.
A Christmas Wedding Tail averaged a 2.0 household rating and 2.6 million viewers from 6 p.m. to 8 p.m. on Nov. 19, according to Nielsen data. That was followed by a 2.5 rating and nearly 2.7 million watchers for The Case for Christmas in the following two-hour window last Saturday night.
Hallmark Channel capped its weekend run with A Christmas Wish averaging a 3.5 rating and 4.01 million watchers from 8 p.m. to 10 p.m. on Nov. 20, making it the network's fourth most-watched telecast ever. A Christmas Wish ranked as ad-supported cable's No. 2 primetime program on Sunday night, and replaced last week's Lucky Christmas as Hallmark Channel's highest-rated telecast of 2011-to-date,
All told, the trio of telefilms gave Hallmark the top three ad-supported cable movies for the week.
"Every year our heartwarming ‘Countdown to Christmas' programming draws a record-breaking audience and this year is no exception," said Bill Abbott, president and CEO, Crown Media Family Networks, in a statement. "We are thrilled to see this upward ratings trend and hope that our viewers continue to invite Hallmark Channel into their homes as part of their annual holiday traditions."