Hallmark Channel will soon take its place on the television sets in upscale hotel rooms.
The family-friendly network inked a multiyear deal with The Hotel Networks, a subsidiary of LodgeNet Interactive Corp., that will add it to TV lineups in some 360,000 hotel rooms, starting June 1.
Among the hotels that will start carrying Hallmark Channel this week: The Copley Plaza in Boston, The Peninsula in New York, The Hotel del Coronado in San Diego, The Doral in Miami and The Peaks in Telluride. The pact, terms of which were not disclosed, encompasses rooms within such hoteliers as Hilton, Grand Hyatt, Omni, Sheraton, Westin, Marriott, Wyndham, Loews, Fairmont, Millennium, Crowne Plaza, Embassy Suites and Adam’s Mark.
Hallmark executives said the 360,000-room base will deliver an average of over 8 million unique potential viewers per month based on projected room occupancy rates The audience make-up for THN: 45% female and 70% adults 25 to 54.According to Nielsen, guests, on average, view over three hours of TV per day.
“We are very happy to announce this agreement with The Hotel Networks which will provide constant sampling, promotion and exposure to new audiences that we want to reach with our quality, family-friendly programming,” said Henry Schleiff, president and CEO, Hallmark Channel and Hallmark Movie Channel.
Noted THN president Derek White: “We are delighted to make this announcement that we are adding the top-ten rated Hallmark Channel to our channel lineup. We have to be selective when considering programming partners because the space is limited on the network, but we believe Hallmark will appeal to a growing subset of our hotel guests.”